What began as a memo on an order form has developed into the slogan for the most headstrong Belgian brand of spectacles: ‘theo loves you’. To this very day the motto connects everything the company does and every collection.

It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store. They decided to design and present a collection under the name of theo.

Why? Simple: because they wanted to offer their clients something other than the mainstream glasses that were selling at the time. So, in 1989, the first glasses became a fact. And they were groundbreaking. With every following collection, it became increasingly easier to reach the consumer. Today, more than 20 years later, the glasses are sold in stores across 50 countries… and Theo loves them all!

Later, Theo glasses started to appeal to a larger audience. However, they always had a soft spot for the individualist. To develop interest among trendsetters ‘Eye-witness’ began in May 1995. The glasses were asymmetrical and unfinished and the line still exists today with new styles being launched every year.

During 2004, the company announced its cooperation with designer Christoph Broich. This collab between eyewear and fashion became a hit. The glasses were recognisable by the safety pin in the spring. Four years later Theo and designer Tim Van Steenbergen collaborated and developed a new line of sunglasses. The two labels combined forces and have since been producing glasses that are sophisticated and glamorous.

To celebrate their 20th birthday, Theo produced a ‘Vintage’ collection. This line shifted the focus from the eyes to the face. The company is known for it’s small glasses so the collection was popular.

Today over 30 individuals work for Theo, so this small family business has grown into a major player in the optics industry.

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