Maui Jim

Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii where they still design and examine all of their sunglasses. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life, they engineered the revolutionary PolarizedPlus2® lens. Incorporated into seven new sunglass styles, their Classic Collection was introduced. They now offer over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays.

Maui Jim is inspired by the beauty and culture of Maui, their mission is to spread aloha through vivid colour clarity and detail. They take their cues from the sun. It’s part of their lives, they work, play and relax under it.

For those who appreciate the sun, Maui Jim provides more vibrant colours of the world while protecting your eyes from the harsh effects of glare and harmful rays.

Maui is one of the most luxurious and vibrant places in the world but its intense sunlight hides the beauty of its surroundings. Glare reduces colours and removes clarity but their lenses help to eliminate this by using the industry’s most advanced production techniques to enhance the colours your eyes naturally see. Their sunglasses help in the city and on a cloudy or sunny day to make your life brighter so you see the colours of your world at their best and always feel confident in your style. Their lenses can make you see saturated and vibrant colours with a higher contrast level.

Maui Jim believes colour and light are the key to human experience. Their sunglasses show you its full spectrum, so you can see the world like you’ve never seen. We believe everyone should experience all 16,777,216 hues of beautiful colour that surrounds us every day.

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